Web and Mobile Apps Development

Today’s Date:

Company Name:

Project Title:

Website URL:

Current ISP:

Current language and database platform

Current site developed by

Contact Person





Proposal Due Date:

Hopeful Launch Date

What is your role in the decision making process?

Project Timeline

Project Budget:

What are the basic goals of this current project?

What is the scope of your project? Check all that apply

What are the main objectives of your website?

How has your current site achieved / not achieved your goals?

Key messages to convey?

Design aspirations?

Key words to describe look & feel?

Brand consistency & Marketing materials

Have it Need it
Professional logo, identity & brand standards
Corporate collateral
Other print collateral

What is your proposed website architecture / navigation structure?

E-commerce requirements. Will you sell products or services online?

Content Management. How often will you change content? Who will manage it? How technically savvy is your staff?

How does your company currently market itself?

How is business generated?

How do people find you offline?

How do people find your website?

How do you drive traffic to your website?

How many people visit your website?

Which products or pages are most popular?

What feedback have you had about the site?

. What other online sources provide information relevant to your topic?

Who are your online competitors?

Will you monitor website traffic?

Who is your customer?

How do they make a buying decision?

What are their key criteria for buying your product/service?

How do they hear about you?

How do competitive products/service position themselves compared to yours?

What is unique and superior about your products/services?

What is the "experience" you want customers to have from start to finish when interacting with you?

What problem do you solve for your customers? What is that problem costing your customers?

What is your solution? Is it comprehensive?

What are the benefits of your solution? What are the advantages?

What proof do you have that your solution is unique and better?

Who will provide the following resources?

Stock Photography
Company photography
Other Artwork / Illustrations
Graphic Design / Web Design
Copy writing
Database structure