Web and Mobile Apps Development
Company Info
Today’s Date:
Company Name:
Project Title:
Website URL:
Current ISP:
Current language and database platform
Current site developed by
Contact Person
Position
Phone/Fax:
Address
Email:
Proposal Due Date:
Hopeful Launch Date
What is your role in the decision making process?
Project Timeline
Project Budget:
Situation Analysis
What are the basic goals of this current project?
Project Scope Overview
What is the scope of your project? Check all that apply
Web Design Objectives
What are the main objectives of your website?
How has your current site achieved / not achieved your goals?
Key messages to convey?
Design aspirations?
Key words to describe look & feel?
Brand consistency & Marketing materials
| Have it | Need it | |
|---|---|---|
| Professional logo, identity & brand standards | ||
| Corporate collateral | ||
| Other print collateral |
What is your proposed website architecture / navigation structure?
Technical requirements
E-commerce requirements. Will you sell products or services online?
Content Management. How often will you change content? Who will manage it? How technically savvy is your staff?
Web Marketing
How does your company currently market itself?
How is business generated?
How do people find you offline?
How do people find your website?
How do you drive traffic to your website?
How many people visit your website?
Which products or pages are most popular?
What feedback have you had about the site?
. What other online sources provide information relevant to your topic?
Who are your online competitors?
Will you monitor website traffic?
Customer Demographics
Who is your customer?
How do they make a buying decision?
What are their key criteria for buying your product/service?
How do they hear about you?
How do competitive products/service position themselves compared to yours?
What is unique and superior about your products/services?
What is the "experience" you want customers to have from start to finish when interacting with you?
What problem do you solve for your customers? What is that problem costing your customers?
What is your solution? Is it comprehensive?
What are the benefits of your solution? What are the advantages?
What proof do you have that your solution is unique and better?
Resources and Deliverables
Who will provide the following resources?
| Client | Codingate | |
|---|---|---|
| Stock Photography | ||
| Company photography | ||
| Other Artwork / Illustrations | ||
| Graphic Design / Web Design | ||
| Copy writing | ||
| Database structure |