Founded in early 2004 by Mark Zuckerberg, Facebook reached the highest prevalent statistic comparing to other current social media, through which, as of September 2017, Facebook had 2.07 billion monthly active users. This means the vast majority of your potential customers and current clients have at least a Facebook account or Facebook page. Since Facebook collects a huge amount of personal data, it is the ideal platform to learn more about your target group and reach its members. Hence let’s see how Facebook effectively benefits business.
It is undeniable that many companies have also joined Facebook, creating pages to extend their reach and promote new products. Likewise, celebrities, musicians, public figures, movies, and almost any other products or services now appear to have a Facebook page. Given to this fact, Facebook has become a get-together space for people who have acquaintances, friends, or beliefs in common.
Entrepreneurs use Facebook to build and track customer loyalty, and therefore connections are made even tighter with the “like” buttons.
With these enormous benefits in business context, Facebook has changed the scope of social interaction as consumer preferences, collective tastes, and future demands are now more easily analyzed and predicted through the number of “likes” or the comments left by consumers responding to photos, captions, info-graphic, feature,….etc.
Through this social media platform, companies can interact with customers like never before. In all of this prominence, effective and efficient communication is essential to convey specifications, coordinate production or delivery schedules, and so on. Similarly, salespeople rely on efficient communication with the customers and with other departments within the organization. With the increased global reach of organizations, the needs for internal communication have also changed tremendously because of Facebook.